Passionate Instigator, Dynamic Problem Solver
October 1st, 2014 05:00:00 am
Let's take advantage of our kids just a little bit more. Recently, the FTC filed a lawsuit against Amazon, accusing the retailer of making it too easy for children to make purchases when using a mobile app. In the suit, the FTC claimed Amazon collected millions of dollars of authorized payments through in-app purchases, such as features and upgrades to games and software. Last year, the FTC settled with Apple over similar charges.
Recent research has shown that children between the ages of 12-17 have a smartphone, which is higher than the ownership for those forty-five and over. It's the same story over and over again, we're just changing the characters. Kids were seduced into smoking by advertisers who made it look cool. Kids are seduced by commercials and cartoon characters into eating highly toxic food. Generation after generation, we go after these children. We use them as cash cows and abuse them. We fill them with pharmaceuticals they don't need. We manipulate them and create manipulators—they manipulate parents in the grocery stores and in fast food lines. And now, on computers.
There's no way of stopping children from making damaging or inappropriate purchases through apps. Parents get stuck with huge bills for things they didn't authorize. Marketing for children is dangerous because they've yet to truly learn discernment. Taking advantage of play and fun to encourage them to purchase things makes parenting harder than it already is. However, if we weren't parenting our kids through technology, it might be a little easier.
Yet no one says “halt!” What's wrong with a country, that we spend so much time and energy and dollars on abusing our children?